ACE Avenue in Seoul, Korea 2015

As is often suggested, stripes have the capacity to exaggerate the dimension of a surface or figure: vertical stripe cause an overestimation of height and give a sense of elegance to the overall volume. In our Ace Avenue proposal, the stripes have the capacity to clarify the verticality of the form, strengthen the corner of the façade by reinforcing the viewer’s location diagonal to it, while simultaneously dramatizing the building scale, dividing it into three stacked volumes.